Featured Results
BUILDING TRUST,
INCREASING BUY-IN
BC30®
BETTER SYSTEMS,
SUPERIOR RESULTS
Watermelon.org
DISRUPTING THE
COMMODITY MINDSET
North Coast Organic
SHATTERING
CONSUMER MYTHS
United Soybean Board
Select Case Studies
BUILDING TRUST, INCREASING BUY-IN
BC30®
We developed and delivered the first consumer-facing marketing initiative for BC30™, a spore-strain probiotic that delivers superior–and research-backed–results.
The Challenge
Cut through the noise in the wellness space to effectively drive awareness of a B2B brand with consumers who feel sufficiently educated about probiotics.
The Results
Building on the trust they already have with their audience, our influencers provided breakout results, with 40% of their consumer audience sharing positive sentiment around the product’s differentiation points.
BETTER SYSTEMS, SUPERIOR OUTCOMES
Watermelon.org
We partnered with Watermelon.org to supercharge their influencer marketing outcomes through a series of strategic analyses, influencer calibrations, and roadmapping.
The Challenge
The brand had developed an active influencer marketing approach but was not capturing the full value of their investment with each influencer and campaign.
The Results
Through our proprietary analysis and expertise, we helped the brand develop a more streamlined reporting system, as well as establish consistent program benchmarks, which together have saved the brand 10% of their time invested in running and reporting on their programs.
DISRUPTING THE COMMODITY MINDSET
North Coast Organic
We partnered with North Coast Organic, a best-in-class apple product brand, to design and deliver an influencer marketing campaign in support of two new product launches.
The Challenge
We partnered with North Coast Organic, a best-in-class apple product brand, to design and deliver an influencer marketing campaign in support of two new product launches.
The Results
Participating influencers extended the footprint of the program through customer-service level support and guidance to consumers, educating beyond the scope of the program and identifying new target markets for the brand.
SHATTERING CONSUMER MYTHS
United Soybean Board
We partnered with United Soybean Board (USB) to design and deliver their first consumer-facing marketing effort leveraging the reach and impact of aligned influencers.
The Challenge
Dispel common myths and misinformation about soybean oil among consumers.
The Results
More than 50% of the consumers who engaged with the program revealed one critical misunderstanding of soybean oil that provided a “tip of the spear” approach for all future consumer marketing. Without an influencer campaign, this valuable consumer insight would still be hidden and untapped by USB.
Your Next Step to Owning the Conversation
Schedule a meeting with us to discuss how to elevate your brand through exceptional consumer engagement.
